Product & Channel Marketing Manager

Rain is a venture-backed fintech with a mission to enable billions of people to reach financial freedom. Our first product gives employees instant access to their earned wages, enabling people to start their journey to financial success. Rain is the fastest-growing startup in the category and was incubated with QED Capital, a top fintech venture fund.

We are seeking a results-driven and strategic Product & Channel Marketing Manager to own the marketing function for driving revenue and growth through our strategic channel partnerships. This individual will bridge the gap between product, brand marketing, and partnerships to craft compelling narratives, create demand, and build strong brand presence across touchpoints. If you’re passionate about crafting narratives, optimizing channel engagement, and scaling a mission-driven product, we want to hear from you.

Key Responsibilities:

• Channel Marketing Strategy: Develop and execute channel marketing strategies that drive revenue growth through strategic partnerships.
• Messaging & Positioning: Craft the core narrative for the partnerships channel by deeply understanding the product, partner ecosystem, and customer challenges. Ensure consistent and impactful messaging at key decision points.
• Co-Branded Campaigns: Collaborate with strategic partners to create co-branded marketing materials, campaigns, and assets that highlight our joint value propositions.
• Brand Differentiation: Analyze broader market dynamics to create unique brand positioning in the channel that resonates with key decision-makers and differentiates Rain in the marketplace.
• Campaign Execution: Drive demand through high-impact channel campaigns, developing strategic narratives and thought leadership initiatives to capture and create demand.
• Enablement Materials: Triangulate the prospect, problem, and product to design compelling enablement materials for channel partners and the internal sales team.
• Cross-Functional Collaboration: Partner with GTM functions to launch and amplify programs that generate and capture demand within the channel ecosystem.
• Performance Tracking: Track, measure, and report on campaign performance, leveraging insights to ensure ROI and continuously improve strategies.
• Partner Advocacy: Cultivate brand advocates among our partners by providing them with resources, support, and opportunities to succeed.
• Budget Management: Oversee and allocate the assigned budget effectively to maximize ROI on channel marketing initiatives and campaigns.

Qualifications

• 4+ years of experience in channel marketing within HR tech, SaaS, or a related industry.
• Proficiency in marketing automation tools and CRM systems (HubSpot experience is a plus).
• Strong understanding of B2B(2C) sales and partnership ecosystems, including their dynamics and decision-making processes.
• Proven ability to craft and execute high-impact marketing campaigns with compelling product messaging and positioning that resonate with target audiences.
• Familiarity with creating sales enablement tools, such as product guides, FAQs, and presentations, to drive adoption and understanding across stakeholders.

Preferred Qualifications

• Experience building and scaling channel programs in a high-growth, dynamic environment.
• Expertise in launching and managing go-to-market plans for new products or features, ensuring cross-functional alignment with internal teams and external partners.
• Strong knowledge of demand generation, product marketing, and/or B2B partnerships.
• Exceptional analytical skills to assess market dynamics, evaluate campaign performance, and inform strategic decision-making.

Who We Are:

Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges everyday. 

Compensation:

100,000 - 130,000

Note this is a range and we take in a variety of factors when determining total compensation for the position.

How we care for our team: 

Along with competitive salaries, Rain offers great benefits including:

• Flexible PTO
• Medical, Dental, Vision, Life, Disability coverage 
• Parental leave
• Monthly stipend 
• Equity options

As part of our dedication to the diversity of our workforce, Rain is committed to Equal Employment Opportunity and does not discriminate based on race, religion, color, national origin, ethnicity, gender, sex (including pregnancy), protected veteran status, age, disability, sexual orientation, gender identity, gender expression, or any unlawful criterion existing under applicable federal, state, or local laws. If you need assistance or accommodation due to a disability, you may contact us at [email protected].